Seriously who doesn’t need a bit of help in places? While there have been a few brands around SA for some time, Spanx has always been the go-to brand for shapewear.
The story goes that founder Sara Blakely was getting ready for a night out and found herself frustrated that she didn’t have the right underwear to smooth out the lumps and bumps for the white pants she wanted to wear and she made some by cutting off the feet of a pair of control pantyhose and so Spanx was born. Last year Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People – seems like a good fit for Luminance and the Destiny brand.
I have tried some of the other brands that have been around SA for sometime & it definitely helps although I wonder how much of it is psychological. I don’t think shapewear should be a red carpet only kind of purchase, if you need a bit of help with a dress you’re wearing to the office, I say why not.
No idea on pricing yet but I will pop in next time I’m in Hyde Park & check it out…
Upper Mall, Shop 45, Hyde Park Corner
+27 011 325 4765