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L’Oréal gets into Black hair in a big way

Last week I went along to the L’Oreal Professional African Salon Institute (LPASI) in Braamfontein. I heard the whispers about this coming for a while, so I was very keen to attend when the invite landed in my mailbox.



LPASI is a training academy for hairdressers with a focus on ethnic hair. Doors opened week before last and they’ll have an initial intake of (a whopping!) 38 students. Imagine that – 38 new capable, talented & much needed hair dressers. They’ll run a part time and full time course with a theory and practical component. I like that the standards are set pretty high  with a 75% and pass result required result & a minimum attendance in order to qualify as a L’Oreal Professional Certified Stylist.

Its a beautiful space (like you’d expect anything else of L’Oreal) and of course there were loads of French accents (I’m such a sucker!) and French champagne.


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I managed to have a quick interview with Charmaine Joubert who runs LPASI. One of the key questions I asked was if there would be focus on natural hair at all (given my recent frustrations) and she actually let me know what that’s their main focus will be and whipped out her phone showing me a pic of a natural girl with hair much like mine that they had recently done. It looked good and I don’t say that lightly! She also offered me an opportunity to come and try the salon and get my hair done with them. Of course I will be taking them up on it and will report back soon!

Developing a hair dressing academy is no small thing (by the way Motions (Unilever) has one in town too). It’s  not at all a profit generating exercise but an investment in the industry, in education & in the Braamfontein district so its great to see.

Oh and PS in June the students will be doing practicals so the salon will then be open to public – bearing in mind of course that a supervised student will be doing your hair. Should be at a steal too I reckon!

The (Black) South African hair dressing scene needs this so I really wish LPASI well!

Be kind to your hair!



L’Oreal Professional African Salon Institute (LPASI)

66 de Korte Corner of Bertha and de Korte Streets Braamfontein Johannesburg


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