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Love Argan Oil? You need Inoar’s…

It might only be Wednesday but it’s been a crazy week (both on & off the blog) and getting an 8am post out daily is proving to be challenge. Bear with me!

I mentioned last week that I have a heap of hair care reviews to get through so lets get started! I’d seen the Inoar brand around here and there in salons before but didn’t really “get” what they were about. Basically the brand is from Brazil, started by a hairdresser back in 2010 and their claim to fame is that they were the 1st to introduce the Brazilian Keratin treatment globally. Texture wise, personally I could identify with Brazilian womens hair as being somewhere “in between” so that really appealed to me a lot.

They have quite a vast line up (including BB cream for your hair!) but I started off with their argan oil. Argan oil (in general) is the current “hot thing” in hair along with hair oils. All the way from Morocco, argan oil dubbed “liquid gold” is known to be packed with:

  • omega 3 & 6 –  fatty acids help to nourish hair pores and roots and strengthen the protein bonding structures in the hair.
  • Vitamin E  – renew the hair and repair damage caused by heat styling. It also prolongs the life of colour treated hair.
  • anti-oxidants

INOAR - Argan Oil (1)

The product is multi purpose, so you can tweak it according to your needs:

  • styling: to control frizz
  • heat protectant (apply to damp hair)
  • as a serum/moisturiser  (this is how I have used it so far)
  • after the colouring process
  •  strengthening (when used/mixed with the Inoar Mask) as a deep treatment

I’ve been using it for the last 3 weeks once/twice a week and its hardly made a dent in the bottle. It you have less curly/thick hair than me you can probably get away with using even less than I am (it’ll “spread” more easily on your hair). I can’t quite put my finger on the smell (woody/slight citrus I think) but I like it – not overly floral. Its quite thick & pours from the bottle like castor oil would but the actual oil is completely different. I like to warm it up a bit in the palms of my hand to make it a bit runnier…


  • it contains 9% argan oil – trust me that’s lots!  There’s a good reason why other argan oil products don’t talk about their % of argan oil content. When you read the list of ingredients, argon oil is listed 1st meaning it has a higher argon oil content vs. any other ingredient.
  • I’m a big fan of pure natural oils directly on my hair too but the advantage here is that it all soaks in almost immediately, so there’s none of that initial “greasy” look.


  • Formulation wise further down the ingredients list you can also look forward to other wholesome natural ingredients like olive oil, jojoba oil & cinnamon essential oil.
  • Still on formulation, its mineral oil & petroleum free which I love


  • the screw top is a little impractical & a pump head/press top may have worked better. That said this is the only oil that I have that hasn’t leaked once it falls over with the top on its side which is a nice change

Need to know

  • Inoar’s Argan Oil comes in 60 ml (price TBC) at selected salons and online. I probably use a pea sized amount on each quarter of my hair when sectioned so a little goes a very long way.
  • I know that Candi & Co who I have met with be stocking them too (opening date 3rd May 2014)
  • It does contain silicones so just be aware – I used it closer to wash days

If I ran the brand

  • I would love this in the bigger 120 ml size I’ve seen online in SA too!

PS more recently I was very excited to receive the full Inoar Argan Oil home care kit i.e. the shampoo, mask (which I’m most excited about) leave-in conditioner in addition to the argan oil, so look out for that & other reviews soon!

So in a nutshell, Inoar’s Argan Oil is packed with more actual argan oil than any brand I’ve seen. It made me think about using it to straighten my hair which is a though that doesn’t often cross my mind!

Be kind to your hair!


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  1. Melanie
    • Wisaal

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