Late last week I went along to Philip’s most recent hair care launch, a collaboration between the brand and 3rd generation celebrity hairdresser Shaughn Adams, from Cape Town. He’s worked on the likes of Charlize Theron, Angelique Kidjo & David Beckham and has been involved in styling the cast of Glambition, Jo-Ann Strauss’s popular new series on e.tv. So yup, he’s good.
The invite caught my attention as it spoke mysteriously about protecting hair while styling. If you read any of my recent hair posts you’ll know that hair health is my number 1, 2 & 3 priority. A couple of weeks ago I had quite a dilemma myself as I wanted to do a length check but was really afraid of potential heat damage (& eventually decided against it), so you can imagine, I was quite curious to see what this launch would be about.
Shaughn working his magic on one of the models
Shaughn took us through a couple of demo’s & I really enjoyed that as he went along telling us about the products he also gave us really good insider tips & tricks to be able to replicate what he makes look so easy, at home. He started with the 2200W Ionic ThermoProtect hairdryer & stressed using a heat protectant before applying any form of heat to the hair. The hairdryer heats up to 57′ which doesn’t sound very high, but that’s just the point. The technology allows you to style comfortably & quickly at that temperature without having to burn your hair, scalp and in my experience, your hands. In addition there are 3 heat setting with 2 speed options, so 6 altogether, putting you in control of your hair & the heat.
There’s also a “cool shot” button & a “TP (i.e. ThermoProtect) button, the latter being good to use when touching up the hair. When it comes to using hot & cold air, Shaughn summed it up well: “hot air moulds the hair while cold air sets the hair”. ThermoProtect hair dryers also have built-in ionic conditioning, something I have to say I never really understood. Shaughn explained that it leaves the hair negatively charged removing static & closing the cuticle so hair is therefore frizz free.
We moved onto the ProCare straightener & Shaughn cautioned against over processing which I have been so, so guilty of. Basically if you’re going to blow dry & then follow-up with a straightener, you need only blow dry lightly & roughly as its much kinder to the hair. The ProCare straightener had some neat features like EHD (even heat distribution) so the high performance ceramic plates (which heat up in 15 seconds to 199′ by the way ) doesn’t have any cold or hot spots & only need touch hair once. There’s also a style refresh option if you’re touching up & it will drop the temperature to a gentler 180′.
Have you ever been done using your straightener and had to wait ages for it to cool down? Or worse been in a hurry & wrapped the cord around it while its still hot because you had to run? You’ll love the closing lock that closes the plates immediately after use whether you need to store it away or take it with along you out the run.
Our models 🙂
I did wish they’d chosen 1 model with more course or even ethnic hair sothat we could see the results but I made a point of asking & it should be able to handle the likes of my hair too.
We got to play around a bit 🙂
Tendayi from Africanhairblog was there too!
Products will be available at Checkers, Game & Dion Wired from May 2013 & will retail from R199 to R499.